Anime Dream
How do you launch a new product without a photoshoot (thanks to the lockdown)? How do you inspire with innovation but also reassure with a sense of familiarity? I turned to the world of anime and specifically Sailor Moon, the fashionable girl warrior who filled my childhood with imaginations that was both courageous and romantic. Well, maybe not so romantic if I tell you the architecture of the dream palace was inspired by the Spanish social science-fiction horror film The Platform.
Team/Credits
Creative Direction: Meng Shui
Art Direction: Polly Dedman
Illustration & Animation: Rebekka Dunlap
Graphic Design & Music: Seungeun Heo
Creative Production: Khira Goins-Paxton