Anime Dream

How do you launch a new product without a photoshoot (thanks to the lockdown)? How do you inspire with innovation but also reassure with a sense of familiarity? I turned to the world of anime and specifically Sailor Moon, the fashionable girl warrior who filled my childhood with imaginations that was both courageous and romantic. Well, maybe not so romantic if I tell you the architecture of the dream palace was inspired by the Spanish social science-fiction horror film The Platform.

 
 

Team/Credits

 

Creative Direction: Meng Shui  

Art Direction: Polly Dedman 

Illustration & Animation: Rebekka Dunlap

Graphic Design & Music: Seungeun Heo

Creative Production: Khira Goins-Paxton

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