I am proud to have brought some truly innovative products and ideas to life, and have a real impact on making the world a better place.
Period Underwear
The taboo-breaking campaign that launched the Thinx brand in NYC
For People with Periods
The world’s first period campaign to feature a trans-gender model
Period Sex Blanket
A piece of art for an act of pleasure, - now free of shame or guilt
Statement Packaging for Tampons
The Tampon box that won the world’s first Gender Design Award
Landmark Projection for Menstrual Equity
Projecting reality onto Brooklyn Bridge and the UN headquarter
Reusable Tampon Applicator
The word’s first FDA-approved innovation for a better period and a better planet
Leak-anxiety on Display
The window display that changed Selfridges’ mind about periods
National commercial co-created with BBDO New York.