Period Commercial

Ever since Thinx opened up the public discussion around periods, the new generation of menstrual product commercials tend to go the the other extreme and overdramatize people’s relationships with their periods, whether it’s positive or negative. 

In the latest Thinx commercial, I decided to just show it as is - the most common experiences shared by people with periods, and offer a simple solution that’s obviously better. If the audience has an issue with the stains or the red liquid, they will need to learn that’s just normal.