What’s your period (spirit) animal?
These are the three friends who live in the space between a kid and a grown-up.
They ask the hard/weird questions about periods so you have the answers without feeling embarrassed- whether you are a tween or a parent.
Sloth
Into feelings and big on self-care. Prefers to take it easy on their period due to bad cramps and mood swings.
Horse
Very confident, very athletic. Knows all he period facts and dose not let the period stop her from playing sports.
Cat
Full of questions and concerns. Forever new to periods and is anxious and excited about it at the same time.










Team
Creative Direction: Meng Shui
Illustration: Dingding Hu
Design: Kim Suchy
Copy: Kate Welsh