MOON, Greenwich
MOON was the very first Asian fusion fine dining spot in Greenwich, CT. To reflect the contemporary concept of the restaurant, the branding and interior design was refined yet refreshing. In order to create a truly holistic experience for customers dining at MOON, I also worked with the manager to curated staff uniform, tableware, and linen for the restaurant.
The visual system and the graphic elements drew inspiration from imaginative artists like Joan Miro and Isamu Noguchi, forming its unique language of shapes and icons.
The photography abstracts shape, color, and texture of the ingredients, an artistic play not unlike the food and flavors on the menu.
Team/Credits
Creative Direction: Meng Shui
Architectural Design: New Practice Studio
Interior Design: New Practice Studio
Identity Design: Janet Chan Chen
Photography: Miles Barretto
Food Photography: Jiaxi & Zhe