A Forest In The Office

House plants are part of Thinx visual langue because they represent a piece of nature domesticated in a personal place, like our periods reminding us of our physical body. 

When Thinx launched a sustainability campaign with a new color called Forest, I created this office installation inspired by artist Rashid Johnson. Press and influencers came to learn about the environmental impact of menstrual plastics, and each took away a plant as a pledge of change.